Patagonia Makes Headlines For Holiday Donation

By Kristin Peixotto

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The predicted $655 billion holiday shopping seasons kicked off with Black Friday last week, and consumers are protesting with anti-consumerism hashtags like “buy nothing day” and REI’s “opt outside.” Environmentally concerned company Patagonia, made world news as it committed to donating 100% of Black Friday sales to help the environment.

This effort generated an estimated $2 million donation, in addition, to the 1% of the company’s annual sales since 1985 (a total of $74 million). This money will go to the non-profit 1% For Our Planet, which connects companies with thousands of nonprofit organizations that help save land, protect forests, rivers and oceans, make agricultural and energy production more sustainable, getting toxics out of the environment, plastics out of the oceans and more.

This effort generated an estimated $2 million donation, in addition, to the 1% of the company’s annual sales since 1985 (a total of $74 million). This money will go to the non-profit 1% For Our Planet, which connects companies with thousands of nonprofit organizations that help save land, protect forests, rivers and oceans, make agricultural and energy production more sustainable, getting toxics out of the environment, plastics out of the oceans and more.

Company CEO, Rose Marcario said, “During a difficult and divisive time, we felt it was important to go further and connect more of our customers, who love wild places, with those who are fighting tirelessly to protect them.”

The environmental movements are not a new trend for the company. This certified B Corporation has been part of several environmental movements, including making news on Black Friday in 2011 for its “Don’t Buy This Jacket Campaign.” This campaign was launched to promote the company’s new progradont-buy-this-jacket-308m “Worn Wear,” which offers easy-to-follow repair guides, easy ways to recycle products, a trade-in program, and discounted gently used items. The company was also the first to introduce an innovative fleece material made from recycled plastic soda bottles In 1993, and currently offers environmentally friendly fibers, like TENCEL®, YULEX®, recycled polyester, and more.

Patagonia’s mission statement is, “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.” The company aims to follow these ideals with their Black Friday donation.


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